Open platform, is an open platform. After cum Tencent and Baidu, Taobao Mall recently announced the opening of B2C platform, will be open to all retail forms, the first including a shop, McCaw and other leading network operators 38, Taobao Mall has officially opened its flagship store. In this regard, expert analysis, will further squeeze Dangdang, Jingdong living space.
In June this year just Taobao system independent Taobao Mall, the first appearance in Beijing to release a major strategy. Announced that it has 1 store, Intime network, music, etc., 38 Amoy vertical B2C companies reached a strategic cooperation to form an open platform for all retail, including to build a brand, suppliers, retailers, and includes various third-party logistics providers, including the composition of a new B2C service provider ecosystem.
In this regard, said Zhang Yong, president of Taobao Mall, Taobao Mall next strategy is to build an open platform for B2C, Taobao Mall will not become a retailer, but an open attitude to welcome all forms of retailers to seek common development platform, Taobao Mall . "Taobao Mall not all aspects of taking on everything, a single do that is to do things contrary to the basic principles of economics."
In this connection, the capital, chief analyst at Analysys, said Liu Guanwu, open platform is the trend, Taobao Mall follow the trend as a representative. In addition to Jingdong, Dangdang, Amazon, the major basic B2C vendors have joined the platform. But long term, Taobao Mall traffic diversion on the role of the master will become apparent. How to weigh master Taobao Mall with the proportion of investment is that all B2C companies have to face problems. On the other hand, Taobao mall in the win over many B2C companies, the strength has been further enhanced. Jingdong, Dangdang and other manufacturers can not form an alliance, fighting the pressure will be greater
