With the online shopping consumer expectations of product quality to enhance the psychological, as well as "Amoy brand" recognition is increasing, Taobao in the "chipping away" e-commerce business model along with the maturing of the market and competition increasingly fierce.
Taobao platform concept gave birth to the brand
Businesses took the opportunity to accumulate strength
With the online shopping consumer expectations of product quality to enhance the psychological, as well as "Amoy brand" recognition is increasing, Taobao in the "chipping away" e-commerce business model along with the maturing of the market and competition increasingly intense, is being slowly changing, and replaced by a rapid rise of a network brand.
Lemon green tea, Akkadian, modern young lady, wheat bags, Justyle, Ousuo, Liebo these names began to be more and more online shoppers are well known. Today, Taobao Mall listed in the Amoy brand has reached 105, most of them are founded less than three years, and did not pay the high cost of promotion, with annual sales as high as tens of millions or even billion.
These sellers are the original roots gradually from C to B transition, which many companies not only have their own brand of culture, design team, factory and the same brand and line of competitive strength, but also understand the rules of survival in the online world. Product quality, new fashion design speed, service, corporate culture and so gradually to the regularization, large-scale development.
Development and growth of these brands can not do without the support of the Taobao platform. In April 2008, Taobao Mall after the release of network goods brand and the demand for mutual Taobao Amoy brand concept was there.
Amoy brand is moved in a lot of Taobao purpose is very simple, just want to sell their goods to open a channel, and there is not much brand awareness. Wheat bags Ye Haifeng had admitted that he began to hope the best products to attract buyers with good, and then stimulate them and then spend more to buy it naturally became a brand.
Taobao pushing under the Amoy brand are naturally just from the beginning of network quality and cheap goods sold, sales soon after three to five years to reach tens of millions or even billion.
After the accumulation of subscribers, they are also relying on the establishment of a new network goods brand to reverse the production and supply chain integration, and gradually form a stable position, thus transformed into a high-quality products and services for the demands of the Amoy brand.
