Taobao, Tencent competing to open e-commerce platform font size
Taobao, Tencent competing to open e-commerce platform font size
Unexpected in the industry, B2C e-commerce platform, the battle broke out ahead of schedule.
September 19, Taobao Mall announced the opening of high-profile B2C platform strategy, and with 38 vertical B2C companies signed a strategic cooperation. Coincidentally, the day after, a new platform for electronic business Tencent QQ online shopping has been exposed, six companies will be pre-assigned QQ B2C online shopping.
The two Internet giants open platform strategy will bring the B2C e-commerce platform-level competition of the new phase. Industry almost unanimously judged that the future of B2C platform-level competition will be mainly in between Taobao and Tencent Mall started. As a result, the platform also open to try Jingdong Mall, Amazon will have three integrated B2C face "is a cooperative, or go it alone," the choice again.
The contest between oligarchy
Taobao Mall that has signed a strategic cooperation in addition to Taobao Mall opened in the flagship store of the 38 official vertical B2C business in the short term is likely to see domestic companies with the most vertical B2C Taobao Mall cooperation.
Difference before and after one day, invariably described with Taobao and Tencent mall platform moves in the electric business is not an exaggeration.
September 20, QQ online shopping platform for the promotion announcement, Tencent super-power business platform will be formally launched on October 11.
In fact, more than at the end of the introduction of electronic business platform for more than two months ahead of schedule.
Taobao Mall, said Zhang Yong, president, Taobao Mall not all aspects of taking on everything, but to create an open platform for B2C, he will not become a retailer, and the vertical B2C business does not exist on the nature of competition, but competing relationship.
Taobao Mall and take Tencent electronic business platforms are B2B2C platform model, they themselves do not supply, through the commission merchants on the platform to make a profit.
Platform Enterprise open platform to bring the most direct effect is the ability to form short-term scale, and because operating costs do not scale with business growth and increase, so can generate substantial revenue and profits. It is understood that the platform is relatively simple and cost structure, primarily personnel, servers, storage, marketing, management and other expenses.
An online retail accounted for half of a country of China the largest number of registered users, Taobao Mall and electronic business platform Tencent battle started, but also for electronic business platform competition has become almost no suspense.
Currently, Taobao Mall in the B2C market share already holds the largest proportion. According to the China Electronic Commerce Research Center of the monitoring data show that as of June 2011, China's B2C online shopping market, Taobao Mall trading position of absolute scale advantage, up 48.5%.
B2C strength and experience so that people can not find reason to doubt the future of mall development Taobao, Tencent strong traffic and social benefits are allowed to have an open platform for unlimited imagination.
"For Tencent, social-based electronic business platform which will gradually open up the user base and traffic, with the open platform strategy of Tencent." China Electronic Commerce Research analyst Mo Dai Qing to the "Chinese enterprises", told reporters, However, Tencent's beginning is not in power, it has more social benefits is, but "social-oriented electronic business" in a sense or a concept, so Tencent take advantage of his social transformation and make effective use of .
Wu, senior vice president of Tencent night light before said, will integrate Tencent QQ, QQ-mail, QQ space, Tencent microblogging, Tencent friends and other products for many electric providers to build a more efficient traffic distribution patterns.
"It is worth noting that Baidu may also join the competition to open platform." IResearch analyst Su Huiyan told "China Enterprise News" correspondent, although there is no news that Baidu plans to launch an open platform, but power's high temptation, everything is possible.