Taobao Mall "double October" super 3 billion sales target

2011 "double-October", Taobao Mall within the proposed 30 billion sales target.

"Taobao Mall need to play one vote big." According to informed sources, Taobao Mall open platform, the aggregate 38 vertical B2C websites entered, be sure to highlight its own in the B2C platform for the field of absolute advantage, with "double-October" to the brand businesses and consumers to send a message: I'm the oldest.

According to industry to determine, in November last year, Taobao daily orders is about 7 to 7.4 million, while the Double Ten Taobao Mall half off promotion, the order has reached 12 million. Vice President of Taobao, according to data provided by Bank Britain in September this year, Taobao's average daily volume of orders has reached 10 million alone. "It is estimated that online shopping season in November, daily from 12 million to 13 million single, as long as the intensity is large enough publicity and discount, orders 24 million orders in nothing strange."

It is reported that in 2010, Taobao Mall "double-October" promotion has a record audience half of the amount of $ 1 billion one-day sales record of the transaction 12 million pen: two shops over 20 million, over 11 shops million, 20 Shop over 500 million, a total of 181 stores more than a million. Insiders estimate that this year "double-October" Taobao sales of at least 20 million or more.

Zhu Lihua said that with the time approaching, a lot of power for this year are beginning to "double-October" plan. 365 Outlet Mall ready to platform-independent import most goods Taobao flagship store. According to the billion state power network was learned that this women Taobao Mall "double eleven" major investment promotion has been completed, Taobao has over 600 shops to attend.

In addition, according to informed sources, many traditional clothing brand due to stock pressure, but also ready to "double-October" during the development effort. Some companies that, in order to digest inventory, the company will spend much of traditional brand marketing will be done to promote Taobao "double 11" sales. "The large number of native Amoy brand in the supply chain has been greatly improved over last year, the growth process has also been a lot of Taobao support and care, would have been famous, as in 'two-XI' during the full help solve the problem. "